Unless you are the Thomas Edison Jr. or inventing the next Dyson Ball,
you shouldn’t worry about others stealing your idea and should begin marketing your mobile app before it is even live. This was a hard concept for me to grasp because I swore I had the next big thing, but that’s not exactly how it works.
Try picturing a large chunk of mobile app users to be like band junkies. They’re always in search of something new and if they like it, they’ll be right by your side the whole journey like a golden retriever or a conjoined twin.
However, this is not true for everybody. There will be several uninstalls and some bad reviews written, especially from girls named Katy who just needs more likes. Ignore Katy, mobile apps are more than a publicity stunt, they’re a form of art.
In this first article (LinkedIn article), Chandan Mishra explains the importance of marketing your product from the very start. Distribution being just as important as product.
1. Chandan Mishra- How I got 6 Million App Downloads Without Investing In Marketing
If you have read this article too late and have spent 90% of your funds on product (like I have once or twice), check out this next article. Thankfully, there are cheaper ways to getting your app in the spotlight. Of course, this will require more work and consume more time, but the skills you’ll learn in the process are unteachable. Skills that can only be attained by trial-and-error, experience and time.
Is Coke the same as Columbia? Every business is different. Everything that will work marketing for one company probably won’t work for another. What will work is slightly unknown and only someone who has experience running an advertising campaign, analyzing app data or going insta-famous will be the one to stand out in this field.
Side note: If you don’t correctly promote SEO, it can damage you. #mobileappenvelopment
Now that we have looked over some free ways to promote an app, lets move on to paid advertising. Before seriously investing money into advertising, play around with it. Spend $1 – $10 on one ad and see the results. Now slightly change the text in the same add and see if it does better/worse. This is where you will find what works, what doesn’t and ultimately, who your target audience is and what they want to see.
What sounds more catchy?
Buy Bananas 40 Cents
Marketing at its best right there. Lol.
The best thing you can do for yourself is to start now. It doesn’t matter what you’re trying to market, don’t stop until you can sell a Bible to an atheist.
Dropout Tip: Create every social media platform out there. Your profile will most likely do better on one platform than it will do on another. For me, I found plenty of great app review websites from Twitter and recieve a lot of likes on Instagram like Katy.
Photo- Instagram @ColiN00B